NATPE, LAS VEGAS:BLAST PODCAST has expanded their innovative audio Podcasting advertising solutions to include video for Publisher/Producers and Advertisers. Introduced at NATPE, Blast Podcast announced BLASTPLAYER, along with a robust backend advertising management solution; including ad-matching technologies, real time statistics and geographic IP media-buy options. The BLASTPLAYER positions Blast Podcast in the internet television and video market, specific to ad-supported content. Blast Podcast in the internet television, audio/video online and mobile market, specific to ad-supported content. The Blast Podcast integrated system provides the diversified spectrum of audio and video podcast exposure, including:

. Site and Weblog Specific Viewing/Listening
. Approved URL affiliates for content & revenue share relationships
. iTunes Store compliant Feed (RSS 2.0 / XML)
. Offload consumer transfer to mobile iPod, PSP
. Reconnected viewing and listening

The BLASTPLAYER was designed to easily integrate into nearly any website and weblog publishing platform This application creates premium advertising real estate within the BLASTPLAYER. Audio and Video content and ads can be mixed within the same BLASTPLAYER.

One independent production company who is already utilizing the BLASTPLAYER for their online and mobile content is Kua Media Productions, who stated: .We.ve looked at all of the emerging internet video options for the past year and believe the Blast Podcast video podcast solution will allow for the best audience experience, access and viewing options . and, Blast Podcast has advertiser relations underway . this is not in the lab stage . our content has audio and video ad content live now..

Online Newspaper blog sites are an immediate targeted growth area for the BLASTPLAYER, who will be adding regional ad-matching technologies to their mix of tools in Q2 2006; this solution will allow the newspaper advertising departments to monetize the online newspaper.s audio and video podcasts.

Additionally, Blast Podcast has announced their expanded audio podcast advertising innovations to include BLASTCLICKS . an audio coupon and contest enhancement that expands audio podcast advertising to include CPC opportunities in addition to the CPM model. The first audio coupon ads have started running on Client/Publisher sites as well as being delivered for non-hosted Publishers.

Blast Podcast is a privately held Delaware Corporation. For more information, please contact Shafeen Sarangi at shafeen @ blastpodcast . com

Blast Podcast: http://www.blastpodcast.com