Penn Media.s video portal, EVTV1.com announced that it will be offering many of its streamed video clips through Video Podcasts. These downloads will be made available at iTunes and other Podcast directories.

The video downloads will be hosted by Blastpodcast.com. This represents a continuing expansion for EVTV1, which was recently spun off into its own separate company from parent Penn Media. CEO Jaffer Ali stated,

"During the first phase of EVTV1, we concentrated on securing content rights to over 250,000 hours of video content. The second phase, which is an ongoing process, is to edit this huge amount of content into digestible 1 to 2 minutes clips. The third phase is distribution. Making our video clips available for free downloading is just another distribution channel. Content plus distribution is what every media company focuses on."

The video downloads will be advertiser supported once the number of downloads hits a critical mass. BlastPodcast and Penn Media will both be selling the :15 ads that introduce the clips. Each week subscribers will be able to receive downloads of .channelized. content. These channels will initially be:

Clean Humor Video-clip-of-the-week
History Video Clip-of-the-week
Religious Video Clip-of-the-week
Political Video Clip-of-the-week
Bizarre Video Clip-of-the-week

Ali continued, "Keeping up with the new technologies and distribution channels is certainly a challenge for us. It seems every week someone in our office is working on a new way to get our digital video content distributed. Many companies are trying to sell their content but we will be offering EVTV1 downloaded content free. Our goal is to get this content onto as many websites and onto as many devices possible. I think sending out video Podcasts will not be the end of the story here."

EVTV1 chose Blast Podcast to host the downloads after looking into many different alternatives. Blast Podcast COO, Shafeen Sarangi stated,

"We are very excited to be working with EVTV1. Their vast content library is sure to attract wide distribution and premium advertisers."

About EVTV1:
EVTV1 is a wholly owned subsidiary of Penn and is one of the fastest growing video portals online featuring 16 channels of content. http://www.evtv1.com

About Penn Media:
Penn Media offers online advertising solutions through many platforms. These include e-zine advertising, contextual per click advertising as well as streamed video pre-roll advertising. Penn builds relationships through content. http://www.pennmedia.com

About Blast Podcast:
Blast Podcast creates value in Podcasting. Blast Podcast's technology inserts relevant advertising into Podcasts automatically. Publishers earn revenue from the ads and receive hosting at no cost. Advertisers can target relevant market segments to increase their campaign effectiveness.